The Design Shop
Where strategy becomes something you can hold.
The Design Shop isn't a meeting. It's a designed experience — a structured environment where your team's best thinking gets captured, organized, and built into something real.
Rooted in decades of DesignShop methodology, refined through hundreds of engagements with leadership teams at the world's most complex organizations.
The Collaboration Code
The methodology behind Neutral Ground's work is grounded in the principles of The Collaboration Code — co-authored by Jonah Evans and his father, Rob Evans of Imaginal Labs. The book articulates the theory and practice of designing collaborative environments where hard challenges get solved.
Purchase on Imaginal Labs →
Built for complexity
Developed specifically for challenges that don't have obvious answers — where the right solution requires diverse perspectives, tested assumptions, and genuine shared understanding.
Artifacts you can use
You leave with more than clarity — you leave with built things. Frameworks. Prototypes. Shared language. Documents your team helped create and therefore actually owns.
Months compressed into days
What most organizations take quarters to work through, The Design Shop compresses into an intensive, structured process — without sacrificing depth or ownership.
Powered by mosAIc pre-work
When combined with mosAIc, the group arrives with a clear picture of its own thinking — moving directly into meaningful alignment and decision-making, rather than starting from a blank page.
